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Terms and conditions

Welcome to Kisan Abhimaan!

Before you register for your account, you must read and agree to these Terms of Use and the following terms and conditions and policies, including any future amendments (collectively, the "Agreement"):

Terms of Service: Our general terms and conditions

Privacy Policy: How we maintain and protect your personal information

Program Policies: Guidelines to use of our services

Although we may attempt to notify you via your email address when major changes are made, you should visit this page periodically to review the terms. Kisan Abhimaan may, in its sole discretion, modify or revise these terms and conditions and policies at any time, and you agree to be bound by such modifications or revisions. If you do not accept and abide by this Agreement, you may not use our services.

Description of Service:

Kisan Abhimaan is an organization which connects Farmers, Wholesalers, Retailers & Customers on common digital platform.

Kisan Abhimaan disclaims all responsibility and liability for the availability, timeliness, security or reliability of the services/products/goods displayed on the website.

Personal Use:

You must provide current, accurate identification, contact, and other information that may be required as part of the registration process and/or continued use of the Service. You are responsible for maintaining the confidentiality of your Service password and account, and are responsible for all activities that occur there under. Kisan Abhimaan reserves the right to refuse service to anyone at any time without notice for any reason.

Proper Use:

You agree that you are responsible for your own communications and for any consequences there-of. Your use of the Service is subject to your acceptance of and compliance with the Agreement, including the Kisan Abhimaan Program Guidelines ("Program Policies"), you agree that you will use the Service in compliance with all applicable local, state, national, and international laws, rules and regulations, including any laws regarding the transmission of technical data exported from your country of residence. You shall not agree to, and shall not authorize or encourage any third party to:
(i) Use the Service to upload, transmit or otherwise distribute any content that is unlawful, defamatory, harassing, abusive, fraudulent, obscene, contains viruses, or is otherwise objectionable as reasonably determined by Kisan Abhimaan;
(ii) Upload, transmit or otherwise distribute content that infringes upon another party's intellectual property rights or other proprietary, contractual or fiduciary rights or obligations;
(iii) Prevent others from using the Service;
(iv) Use the Service for any fraudulent or inappropriate purpose; or
(v) Act in any way that violates the Program Policies, as may be revised from time to time. Violation of any of the foregoing may result in immediate termination of this Agreement, and may subject you to state and federal penalties and other legal consequences. Kisan Abhimaan reserves the right, but shall have no obligation, to investigate your use of the Service in order to determine whether a violation of the Agreement has occurred or to comply with any applicable law, regulation, legal process or governmental request.

Content of the Service:

Kisan Abhimaan takes no responsibility for third party content (including, without limitation, any viruses or other disabling features), nor does Kisan Abhimaan have any obligation to monitor such third party content. Kisan Abhimaan reserves the right at all times to remove or refuse to distribute any content on the Service, such as content which violates the terms of this Agreement. Kisan Abhimaan also reserves the right to access, read, preserve, and disclose any information as it reasonably believes is necessary to
(a) Satisfy any applicable law, regulation, legal process or governmental request,
(b) Enforce this Agreement, including investigation of potential violations hereof,
(c) Detect, prevent, or otherwise address fraud, security or technical issues (including, without limitation, the filtering of spam),
(d) Respond to user support requests, or
(e) Protect the rights, property or safety of Kisan Abhimaan, its users and the public. Kisan Abhimaan will not be responsible or liable for the exercise or non-exercise of its rights under this Agreement

Intellectual Property Rights:

Kisan Abhimaan's Intellectual Property Rights.
You acknowledge that Kisan Abhimaan owns all right, title and interest in and to the Service, including without limitation all intellectual property rights (the "Rights"), and such Rights are protected by India and international intellectual property laws. Accordingly, you agree that you will not copy, reproduce, alter, modify, or create derivative works from the Service. You also agree that you will not use any robot, spider, other automated device, or manual process to monitor or copy any content from the Service. The Rights include rights to (i) The Service developed and provided by Kisan Abhimaan; and (ii) All software associated with the Service. The Rights do not include third-party content used as part of Service, including the content of communications appearing on the Service. Representations and Warranties: You represent and warrant that (a) all of the information provided by you to Kisan Abhimaan to participate in the Services is correct and current; and (b) you have all necessary right, power and authority to enter into this Agreement and to perform the acts required of you hereunder.


As a condition to using the Service, you agree to the terms of the Kisan Abhimaan Privacy Policy as it may be updated from time to time. Kisan Abhimaan understands that privacy is important to you. You do, however, agree that Kisan Abhimaan may monitor, edit or disclose your personal information, including the content of your emails, if required to do so in order to comply with any valid legal process or governmental request (such as a search warrant, subpoena, statute, or court order), or as otherwise provided in these Terms of Use and the Privacy Policy. Personal information collected by Kisan Abhimaan may be stored and processed in any country in which Kisan Abhimaan or its agents maintain facilities. By using Kisan Abhimaan you consent to any such transfer of information outside of your country. Account Inactivity: After a period of inactivity, Kisan Abhimaan reserves the right to disable or terminate a user's account.


Kisan Abhimaan may at any time and for any reason terminate the Services, terminate this Agreement, or suspend or terminate your account. In the event of termination, your account will be disabled and you may not be granted access to your account or any files or other content contained in your account although residual copies of information may remain in our system. Except as set forth above or unless Kisan Abhimaan has previously canceled or terminated your use of the Services (in which case subsequent notice by Kisan Abhimaan shall not be required), if you have provided an valid email address, Kisan Abhimaan will notify you via email of any such termination or cancellation, which shall be effective immediately upon Kisan Abhimaan delivery of such notice.


You agree to hold harmless and indemnify Kisan Abhimaan, and its subsidiaries, affiliates, officers, agents, and employees from and against any third party claim arising from or in any way related to your use of the Service, including any liability or expense arising from all claims, losses, damages (actual and consequential), suits, judgments, litigation costs and attorneys' fees, of every kind and nature. In such a case, Kisan Abhimaan will provide you with written notice of such claim, suit or action.

Choice of Law/Jurisdiction:

Zee Entertainment Enterprises Ltd. (Zee Marathi) and Kisan Abhimaan will not be responsible for any kind of financial transaction between a buyer & seller and will have no control over it. Also, we will not have any liability to any party in connection with such transaction. User is advised to use the platform at their own risk.

These Terms of Use will be governed by and construed in accordance with the laws of the State of Maharashtra, India, without giving effect to its conflict of laws provisions or your actual state or country of residence. Any claims, legal proceeding or litigation arising in connection with the Service will be brought solely in city Pune, Maharashtra, India and you consent to the jurisdiction of such courts.

No claims, legal proceeding or litigation arising in connection with the Service or usage of website or disclosure of any information on website shall lie against Zee Entertainment Enterprises Ltd. (“Zee”) and/or Zee’s channel(s).


Zee Entertainment Enterprise Limited shall not be liable in any manner whatsoever in relation to the Services offered as Kisan Abhimaan, Kisan Abhimaan is providing this Services on its own as a ‘Principal’.

The relationship between Zee Entertainment Enterprise Limited and Kisan Abhimaan shall not be construed as a joint venture, partnership or principal-agent relationship

In no event will the measure of damages include, nor will Zee Entertainment Enterprise Limited be liable for, any amounts for indirect, incidental, consequential, or punitive damages of any party, including third parties; or for damages attributable to the User of the website /application; or circumstances beyond the Zee Entertainment Enterprise Limited’s reasonable control

No claims, legal proceeding or litigation arising in connection with the Service or usage of website/application or disclosure of any information on website shall lie against Zee Entertainment Enterprises Ltd. or its channel(s)

Kisan Abhimaan and the User of the website/application shall hold harmless and indemnify Zee Entertainment Enterprises Ltd, its affiliates, its group companies, their employees, officers, directors and/or any other person from and against any suit/litigation/injury/damage/harm/loss suffered by Zee Entertainment Enterprises Ltd in connection with any of the Service offered by Kisan Abhimaan or any third-party right claims.

Zee Entertainment Enterprises Limited is in no manner whatsoever responsible and/or shall not be held liable, for any loss or damage, if any, cause to any User of the website/application in any manner whatsoever, in relation to usage of Services offered by Kisan Abhimaan.

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